INSIGHT TOOLS CONNECT THE CREATIVE TEAM WITH ALL CLIENT STAKEHOLDERS. THE AIM IS TO UNDERSTAND USER REQUIREMENTS, AND CURRENT EMERGING TRENDS, ENABLING THE CORRECT DESIGN BRIEF TO BE SET. THIS STAGE IS CRITICAL, AS THE QUALITY OF INFORMATION GATHERED HERE DIRECTLY IMPACTS ON THE QUALITY OF THE FINAL DESIGN SOLUTION.

INFORMATION FROM THE INSIGHT STAGE DRIVES CREATE. PROCESSES HERE MIGHT INCLUDE CREATIVE WORKSHOPS, TO GENERATE NEW IP, CONCEPT DESIGN AND SKETCH MODELS. THESE TOOLS CAN BE EMPLOYED TO GENERATE SOLUTIONS FOR PRODUCT, PACKAGING AND GRAPHICS.

VALIDATE ENCOMPASSES THE REALISATION OF THE CHOSEN DESIGN CONCEPT(S). USING VARIOUS PHYSICAL AND VIRTUAL TECHNIQUES, THE DESIGNS ARE FURTHER DETAILED AND SPECIFIED FOR PRODUCTION.